Stakeholder Mandated eLearning
Problem
Private equity companies look at a variety of companies in which they consider investing. Even if the PE company is focused and knowledgeable about a particular industry, it can be difficult to evaluate the strength of an investment target without evaluating the strength of that target’s brand.
Solution
This course gives the necessary background for stakeholders to conduct a brand assessment and therefore evaluate the brand strength of an investment target. The course covers everything from “What is a Brand Assessment” to the tasks a learner must do in order to derive the information needed to finalize a brand assessment. It includes multiple knowledge checks as well as a brand assessment exemplar and final quiz.
Audience: Private equity company stakeholders, including partners, analysts, and outside consultants.
Responsibilities: SME meetings, instructional design, research, eLearning development, testing, LMS admin
Tools Used: Articulate Rise, Google Docs, Figma
